Exago is an innovation consultancy firm. It helps innovation managers worldwide unleash their companies' hidden potential to deliver sustained innovation results over time. Exago offers a gamified platform, the Idea Market, that makes use of the collective intelligence, to engage and promote continuous innovation.
Exago challenge is to be able to be playful and appeal to gamers, to captivate the end user, while at the same time being credible and knowledgeable in order to convince their clients to invest in their solution. We decided to build on this concept to create a brand that uses simple blocks as parts of a whole that can be mixed, remixed, played and put to use, so that they become meaningful and purposeful.
Buran worked essentially on the consistency of the documentation, also on the branding of the office space, and in Exago's digital strategy.